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The “multiple exposure effect” (MEE): How multiple exposures to similarly biased online content can cause increasingly larger shifts in opinions and voting preferences | PLOS One

multipleexposureeffect.com

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Summary

In three randomized, controlled experiments performed on simulations of three popular online platforms – Google search, X/Twitter, and Alexa – with a total of 1,488 undecided, eligible US voters, w...

Description

In three randomized, controlled experiments performed on simulations of three popular online platforms – Google search, X/Twitter, and Alexa – with a total of 1,488 undecided, eligible US voters, we asked whether multiple exposures to similarly biased content on those platforms could shift opinions

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